Your grandfather had a secretary, a Jaguar and time to do his job well.
New expense claim
3 receipts missing. Your claim can’t be submitted.
Clash at 2pm
Henderson and the budget review
Tuesday 14 October
08:56
Calendar
2pm with Henderson clashes with the budget review
Expenses
3 receipts waiting to be filed
Trains
Thursday’s 07:10 to Edinburgh: 4 seats left
HR portal
Please complete your mandatory training
IT
Your password expires today
Tuesday 14 October
08:58
Maggie
Morning. Shall I take all that off your plate?
Maggie
Your secretary · Dream
Less SaaS.More class.
1966 · London
Bernard (or Maggie) kept his diary and took his calls. He closed five clients and took a long lunch. It was the golden age.
Then computers arrived and employees doing admin themselves seemed cheaper.
And SaaS gave you an app for everything.
And you became thesecretary.
Knowledge workers spend 60% of the day on work about work.
60%: chasing, searching, switching apps
27%: the job you were hired to do
13%: planning
Asana, Anatomy of Work Index: 10,223 knowledge workers, 2019
Until now.
2026
Everyone gets a secretary again.
Dream is an AI secretary for the admin nobody was hired to do.
Maggie · WhatsApp
Maggie* works for you on WhatsApp.
Ask in plain English. It gets done, then you’re told it’s done.
*Or Bernard. Or whatever you’d like to call them.
Real people
When it takes a phone call, a real secretary makes it.
Real secretaries in London. Vetted, under NDA, working from a brief, never your inbox.
Done in time for dinner.
Maggie and Bernie take the admin.You take the evening.
In 1966, England won the World Cup and your grandfather had a secretary.
We can only bring back one of those.
Everyone gets a secretary again.